Is cancel culture effecting what people will say in group discussions?
Are people afraid to be honest… especially in front of strangers?
It’s no secret that political correctness and cancel culture have an undeniable impact on what people are willing to say publicly. But how does this affect the data that market researchers gather from group discussions?
Group discussions are a vital part of market research, but real insight relies on us getting to the underlying, unfiltered thoughts.
Nowadays, with even more fear of saying the “wrong” thing, there may be a greater role for one on one depths, friendship groups, or places that puts the participants in a ‘safer’ space.