Know How

Word On The Grapevine

We occasionally write thought pieces we hope our clients will find useful or interesting....

Is there honesty in group discussions?

Is cancel culture effecting what people will say in group discussions?
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Waitrose Christmas Ad

Do complaints about the Waitrose ad show people are paying attention despite claiming not to?
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Home Improvement in lockdown

With Home improvement likely to gain post lockdown what should they be exploring to aid...
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Behavioural Stick or Twist?

Which new behaviours will continue once the disruption caused by Covid-19 comes to an end?
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Sponsorship’s brand new ball game

As sponsorship becomes ever more sophisticated, so too do the consumers. The researcher needs to...
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Tracking for Modern Day Decision Making

Tracking's role in a company’s fast-tempo, 21st century decision-making.
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