Know How


Word On The Grapevine

We occasionally write thought pieces we hope our clients will find useful. A few are included here.

Sponsorship’s brand new ball game

28/09/2019
As sponsorship becomes ever more sophisticated, so too do the consumers. The researcher needs to keep tabs on both
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Tracking for Modern Day Decision Making

27/09/2019
Tracking has a vital role to play in a company’s fast-tempo, 21st century decision-making. But we need to work together to make it sing
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5 Reasons Why Big Data Needs Research

5 Reasons Why Big Data Needs Research

29/09/2018
Large data sets only really sing when combined with small data, in the form of specialist surveys and qualitative research
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Daring to be different

Daring to be different

15/05/2019
Using research to give you the confidence to make brave decisions
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Lunchtime Choices - A Monkey See STOG

Lunchtime Choices – A Monkey See STOG

18/03/2018
The subtle influences on what people have for lunch
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10 Top Tips for Researching Your Customers

10 tips for researching your customers

11/11/2017
Customer databases are an extremely helpful resource. Here we give you 10 tips for researching your customers
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