Who We Are

Our Story

Monkey See was launched on Valentine’s Day 2011, by three partners with a mission to inspire new direction and action for our clients through carefully designed, alternative research programmes.

Our name comes from the saying “Monkey see, Monkey do” which speaks to one of the underlying triggers of behaviour – our tendency to follow the lead of others.

Leadership Team

We’re small but confident in our super-powers. We have 50 yrs research experience between us (eek!) and work with the best fieldwork and analytics firms in the business.

Helen Nuki | Monkey See

Helen Nuki


Helen has worked as a brand manager at Diageo, as an advertising planner at Ogilvy and as a director of Hall & Partners.

With years of qualitative and quantitative research experience, she really understands behaviour and how to research communications.

She works with established brands as well as start-ups and has a gift for unearthing hidden insights that help clients see things in a fresh light.

She is a full member of the MRS & a member of the ICG.

Alexa Arrowsmith | Monkey See

Alexa studied economics and worked for Research International before joining Hall and Partners where she rose to be head of quantitative research.

She has designed and led tracking studies for some of the world’s biggest brands. When it comes to quant there is nothing that Alexa cannot do!

She is great at training and is the Market Research Society’s go-to trainer for brand and comms research.