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Word on the grapevine

We always keep our ears to the ground to understand more about people’s behaviour and what it means for research.

Advertisers boycott News of the World, but readers can't get enough of it's final edition. Can Behavioural Economics help explain why?

11/07/11

After relentless revelations about its own alleged bad behaviour, Rupert Murdoch’s son and News International heir apparent James announced the closure of arguably its most treasured print asset News of the World. The public at large, and most significantly NOTW’s advertisers, reacted as one. They had finally had enough of the phone-hacking scandals that continue […]

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