Blog

Word on the grapevine

We always keep our ears to the ground to understand more about people’s behaviour and what it means for research.

Daring to be different

15/05/19

The Marketing Society have just announced the shortlist for their Brave Awards 2019 It’s hard to read the list without being inspired and intrigued as to how the likes of Lidl, Nationwide and Samsung found their courage. This had us at Monkey See thinking; what is a brave decision?  And, how can we work with […]

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Lunchtime Choices - A Monkey See STOG (storyboard blog)

18/03/18

Using our “Real People, Real Lives” solution we sought to understand behaviour by uncovering all the conscious and sub-conscious influences. In this selfethnographic research, respondents completed tasks such as confessionals, lunching vlogs and our very own version of Gogglebox.

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10 Top Tips for Researching Your Customers

11/11/17

Customer databases are an extremely helpful resource, allowing insight into why customers behave as they do. They enable you to understand why certain people exhibit certain behaviours – which would be harder to find out any other way. However, when undertaking research on a client database, there are ten things you must remember: Check that you […]

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Why would anyone shop at TK Maxx?

07/08/17

‘Why Would Anyone Shop At TK Maxx?’ is the latest winner of the Thinkboxes award for TV ad creativity (you can watch the ad at the bottom of this post). Created by Wieden and Kennedy, the quirky, humorous ad is designed to reframe people’s prejudices they might have about the brand. One of the thing […]

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