Over the years we’ve become black belts in a range of techniques designed to overcome the issue of context.
Over the years we’ve become black belts in a range of techniques designed to overcome the issue of context. They are by no means exclusive to Monkey See but we use them regularly and think we apply them with greater finesse than most. They include:
Video self-ethnography – no interviewer, no direct observation, no bias other than a bit of early-stage fright but that quickly fades.
Rambling one to ones – it takes time but it’s worth every penny.
Mental availability – like fame but with greater stress on how quickly it comes to mind.
Intuitive sliding scales for quant – no numbers, no words.
Emotional reading – know just what emotions are conjured but how strongly they are felt
For more information on the range of research services we offer, please go to our market research services page. It covers everything from brand tracking to behavioural studies.