Our principles
Our mission is to help our clients make winning decisions.
Start with the end in mind
We will think about the challenges you face and the sort of decisions you want to make before we design the research approach. We will not force-fit you into a standardised research technique or black-box approach.
Put our heads and hearts into everything we do for you
As it’s our company and we want to inspire your decision making, we will always personally work on the business and put our years of experience into everything we do for you.
Sensitive to the creative process
It is very easy to knock ideas. We will always try to add to and maximise ideas rather than simply feed back and test them.
Think beyond what people say
Rather than simply report back what people say, we will take into account people’s thinking mechanisms (e.g. system 1 vs. system 2) and biases to tell you what it means for your business.
Give you meaning not information
Rather than drown you in information, we will summarise what it all means and the actions you may want to consider as a result.
